BERLIN, November 11. /Dunyo IA/. Uzbek national applied arts and textile industry products were presented at the international trade fair “Bazaar Berlin”, which took place in the capital of Germany, reports Dunyo IA correspondent.

Organized for the 64^th time, the exhibition brought together around 500 exhibitors from 58 countries. Uzbekistan presented its products alongside participants from various regions of the world, introducing European buyers to the centuries-old traditions of domestic craftsmanship.

Exposition included textile products, ceramics, and specimens of artistic wood carving created by Uzbek artisans. Exhibition allowed visitors to get closely acquainted with the national techniques and unique decorative and applied arts of Uzbekistan.

Trade fair was held at the “Messe Berlin” international exhibition center (ExpoCenter City) across five thematic sections: “World Market”, “Art & Style”, “Natural Living”, “Fair & Social” and “Winter at Home”.

In addition to handicraft products and national gastronomy, the program included fashion shows and masterclasses. Over the course of five days, the exhibition was visited by more than 35 thousand people.

Artisans from South America, Indonesia, Malaysia, Southeast Asia, and European countries took part in the event. Uzbekistan has been participating in “Bazaar Berlin” since 2023.

Trade fair was founded around 60 years ago as a platform allowing residents of Germany to purchase original gifts and handmade products on the eve of Christmas and New Year. Today, it attracts not only residents of Berlin but also visitors from other cities interested in unusual and exclusive goods.

From Uzbekistan, the Samarkand enterprise “Best Textile Samarqand” participated in the exhibition, presenting national fabrics, modern clothing, and other textile products to European buyers. According to the Head of the company Muslikhiddin Aslanov, participating in the fair for four years allows for the direct sale of products, finding European trading partners, and securing permanent orders.

Entrepreneur also noted the promising prospects of creating a unified national exposition under the brand “Uzbekistan”. In his opinion, in addition to traditional textiles, suzani embroidery, gold embroidery, coppersmithing products, artistic wood carving, leather and ceramics, it could be supplemented with presentations of tourist routes dedicated to craftsmanship, as well as dried fruits, national sweets and dishes.

Such a format of presenting national products, as Muslikhiddin Aslanov believes, will allow for broadening the interest of European buyers and potential business partners in Uzbek goods and the cultural heritage of the country.