LONDON, November 5. /Dunyo IA/.  Uzbekistan is participating with a national stand in the international tourism exhibition “World Travel Market London 2026” taking place in the British capital, reports Dunyo IA correspondent.

Uzbek delegation includes representatives of the Tourism Committee, “Uzbekistan Airways”, as well as more than ten leading domestic tour operators and travel companies.

Concept of the national stand this year is based on the historical and cultural heritage of Uzbekistan, centuries-old traditions and folk arts and crafts. The design incorporates national ornaments, elements of Eastern decor and traditional craft motifs.

Stand showcases the tourism potential of all regions of the country, including historical monuments, natural attractions, handicraft centers and modern destinations for travellers.

Particular attention is paid to the architectural heritage of Samarkand, Bukhara and Khiva, the historical monuments of Shakhrisabz, Buddhist heritage of Termez and the architecture of the Kokand Khanate. Visitors are also informed about the traditions of atlas and adras production in Margilan, Rishtan pottery school, floriculture in Namangan, history of Andijan and the heritage of Babur.

Natural and ecological tourism is represented by the Zaamin National Nature Park in the Jizzakh region, the Nuratau Mountains and Sarmishsay petroglyphs in the Navoi region, mountainous areas of the Kashkadarya region and cultural space of Boysun in the Surxondarya region. In addition, the tourism potential of Chimgan and Charvak in the Tashkent region, as well as Muynak and the Aral Sea region in Karakalpakstan, are presented.

Within the framework of the exhibition, representatives of Uzbekistan are holding meetings with foreign tour operators, travel companies and industry experts. The main topics of the negotiations are the strengthening of business ties, development of new tourist routes and attracting a larger number of foreign travellers to the country.

“World Travel Market London” is among the leading international events in the global tourism industry. Representatives from more than 180 countries, over 4,000 exhibitors and more than 46,000 participants are taking part in the 2026 exhibition.