TEL AVIV, January 15. /Dunyo IA/. A certificate presentation ceremony was held in Tel Aviv by the Tourism Committee, officially appointing Nissan Moshayev, as Uzbekistan’s tourism brand ambassador to Israel, reports Dunyo IA correspondent.

Speaking at the event, organized to strengthen tourism cooperation between Uzbekistan and Israel, Nissan Moshayev expressed his deep appreciation for the trust placed in him. He stated that he is fully prepared to apply all his experience and expertise to actively promote Uzbekistan’s tourism potential in the Israeli market.

Nissan Moshayev is the founder of “Asia Travel”, a travel company that has successfully operated in Uzbekistan-related tourism in Israel for many years. Each year, he organizes tourist groups to Uzbekistan, significantly contributing to the growth of Israeli tourist flows and fostering stable, long-term partnerships with Uzbek tourism organizations.

The event received wide coverage in Israeli media and on social networks. Notably, the online publication “Jewish Traveler” highlighted the significance of appointing a tourism brand ambassador for Uzbekistan, emphasizing the growing interest among Israeli travellers in the country’s cultural, historical and pilgrimage tourism potential.