STOCKHOLM, August 30. /Dunyo IA/.  Supported by the Embassy of Uzbekistan and the Tourism Committee, Swedish travel magazine “Resenären” has for the first time published a special edition dedicated to Uzbekistan, reports Dunyo IA correspondent.

In this issue, timed to coincide with the 35^th Anniversary of our country's Independence, six articles have been published highlighting Uzbekistan's tourism destinations, its cultural and historical heritage, national cuisine, as well as opportunities in the fields of education and investment.

Publications also mention the visit of King Carl XVI Gustaf and Queen Silvia of Sweden to Uzbekistan in 1978, as well as the upcoming trip to the country this autumn by Swedish media personalities and singers, sisters Magdalena and Hannah Graaf.

Magazine will be published with a circulation of 40,000 copies and will be distributed across more than 250 retail outlets throughout Sweden, as well as to over 12,000 subscribers.

“I fell in love with Uzbekistan from my very first visit - this mesmerizing country that is rapidly developing thanks to large-scale reforms and possesses an energetic younger generation. Our project is designed to strengthen Uzbekistan's tourism brand in the markets of Sweden and other Scandinavian countries, raise awareness about this beautiful country and increase the flow of tourists”' stated Alexander Olin, Editor-in-Chief of “Resenären”.

According to the author, materials about Uzbekistan will also be promoted on the magazine's website and social media networks using digital marketing tools to attract an additional audience.