BERLIN, November 12. /Dunyo IA/. Handicrafts from Uzbekistan were showcased at the international fair "Bazaar Berlin", held in the German capital, reports Dunyo IA correspondent.

At this 63rd edition of the international handicrafts exhibition, representatives from Uzbekistan, along with around 500 exhibitors from 58 countries, presented items of national applied art. Textiles, ceramics, and wood carvings created by skilled Uzbek artisans introduced visitors to the millennia-old craft traditions of the Uzbek people.

The fair, hosted at the Messe Berlin Expo Center City, featured folk handicrafts and national gastronomy across five thematic sections: World Market, Art & Style, Natural Living, Fair Trade, and Winter at Home. The event program also included a fashion show, dance performances from the "Karneval der Kulturen," and a series of master classes. Over the five days, more than 35,000 visitors enjoyed a wide range of products from around the world.

In an interview with Dunyo IA, Terasim Timiraliyeva, official representative and coordinator for Central Asian countries at Messe Berlin, noted:

- Let me tell you about one of the most well-known and beautiful fairs and exhibitions — Bazaar Berlin, held annually in early November. Participants come from all continents — South America, Indonesia, Malaysia, Southeast Asia, and of course, Europe. Uzbekistan has been participating since 2023.

Why is this fair so popular? It was founded in Germany over 60 years ago, on the eve of Christmas and New Year, to give people an opportunity to buy unique and beautiful gifts. Not only Berliners, but visitors from other cities come here looking for special and distinctive items.

Each year, both the number of participants and visitors continues to grow. The fair attracts audiences from across Europe, especially lovers of handmade goods. Each visitor spends about 50 euros on average, which makes this an excellent opportunity for artisans. In addition, small shop owners from around the world come here in search of unique items, opening up possibilities for future cooperation and regular orders."

Until now, Uzbek artisans have mostly taken part individually, renting 10-square-meter booths and bringing their products for sale. If next year Uzbekistan participates with a dedicated national pavilion, media and public attention is expected to grow even further, allowing for a comprehensive exhibition under the "Uzbekistan" brand.

Such a pavilion would provide an excellent opportunity to showcase the full spectrum of the country’s unique craftsmanship — suzani embroidery, Margilan silk, jewelry and metalwork, wood carving, leather goods, high-quality ceramics, and much more. In short, Uzbek artisans can present a wide range of handmade products that are sure to appeal to any visitor.

In addition, thematic tourism packages could be developed — focusing on silk weaving (including dyeing and painting processes), metalwork, and jewelry-making — offering great potential for tour operators.

Uzbek products such as dried fruits, exquisite nuts, and fine sweets are also expected to attract significant interest. A presentation of national cuisine — including plov, samsa, and other traditional dishes — would further enhance the appeal of the Uzbek pavilion.

It is hoped that the effective use of these opportunities will help the Uzbekistan brand at the "Bazaar Berlin" fair gain even greater international recognition and continued global promotion.