ISTANBUL, August 8. /Dunyo IA/. Videos showcasing Uzbekistan’s tourism potential are being screened at retail outlets across Türkiye, reports Dunyo IA correspondent.

The initiative was launched by the Consulate General of Uzbekistan in Istanbul following an agreement reached with “Arçelik”, one of Türkiye’s leading home appliance manufacturers. Under the agreement, the videos are being displayed on television screens at the company’s showrooms and retail outlets throughout the country.

The video materials introduce viewers to Uzbekistan’s historic cities, including Samarkand, Bukhara, Khiva, Kokand and Tashkent, while also highlighting the country’s rich cultural heritage, scenic landscapes and unique tourism opportunities.

“Arçelik” operates more than 1,500 retail outlets across all 81 provinces of Türkiye. The videos are currently being screened at all of the company’s retail locations, providing broad public exposure and drawing additional attention to Uzbekistan’s tourism potential.