TOKYO, August 7. /Dunyo IA/.  Embassy of Uzbekistan in Japan organized a meeting dedicated to promoting the tourism brand of our country and increasing the influx of Japanese travellers, reports Dunyo IA correspondent.

The event was attended by leading Japanese bloggers and journalists.

Among the participants of the meeting were Tourism Ambassador of Uzbekistan to Japan Keisuke Minami, famous travel blogger Mushokutabi, TBS television host Ukyo Furuta, representatives of the “Uzbekistan Culture and Tourism Association”, as well as popular bloggers covering tourism topics with large audiences on social networks.

Speaking at the event, Ambassador of Uzbekistan Muhsinkhuja Abdurakhmonov, outlined the reforms implemented in recent years at the initiative of the President of our country, aimed at diversifying the tourism market, creating new tourist routes, and establishing favourable conditions for foreign travellers. Particular attention was paid to the development of tourism infrastructure, increasing the frequency of flights and rail services, as well as constructing hotels that meet international standards.

Within the framework of the event, presentations were held dedicated to the tourism potential of Uzbekistan, its historical cities, and the opportunities for pilgrimage, ecological and gastronomic tourism. Akane Masaoka, a representative of the Uzbekistan Tourism Bureau in Japan, outlined the reasons prompting Japanese tourists to visit Uzbekistan and introduced the participants to national handicrafts. Tourism Ambassador Keisuke Minami presented the UNESCO World Heritage sites located in Uzbekistan and spoke about the traditions of domestic winemaking. In turn, blogger Mushokutabi shared personal impressions from traveling across Uzbekistan and experiencing the national cuisine.

During the event, a quiz titled “Do you know Uzbekistan?” was organized, presenting participants with interesting facts about our country. A video clip dedicated to the tourism potential of Uzbekistan was also demonstrated.

Following the meeting, an agreement was reached that the bloggers will regularly publish materials about the tourism potential of our country on their blogs and social media pages on X, Instagram, Facebook and YouTube.