Uzbekistan makes its debut with a National Pavilion at the “Wine Vision by Open Balkan” International Exhibition in Belgrade
October 13, 2026. 14:30 • 2 min
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BELGRADE, October 13. /Dunyo IA/. Uzbekistan is participating for the first time with a national stand in the international exhibition “Wine Vision by Open Balkan”, which is taking place in the capital of Serbia, reports Dunyo IA correspondent.
National stand of Uzbekistan was organized by the Embassy of Uzbekistan in Budapest in order to practically implement the Uzbek-Serbian agreements reached at the highest level.
Uzbekistan is represented at the exhibition by the “Chator Hamkor” company, with whose assistance visitors are presented with samples of domestic winemaking products, national beverages, gastronomic products, as well as the tourism potential of the country.
“Wine Vision by Open Balkan” is considered the largest international exhibition of wine, food, rakia and tourism in the Western Balkans region. This year, more than 600 companies from 30 countries are participating in the event, and over 2,000 B2B meetings are scheduled.
On the first day of the exhibition, the national stand of Uzbekistan was visited by representatives of the Government of Serbia, including Minister of Culture Nikola Selaković, Minister of Education Dejan Vuk Stanković, Minister of Sports Zoran Gajić and Minister of International Economic Cooperation Nenad Popović, as well as representatives of the diplomatic corps and business circles.
Serbian side highly appreciated Uzbekistan's participation in the exhibition and expressed interest in further expanding trade and economic cooperation. Particular attention was paid to the prospects for promoting Uzbek products in the markets of Serbia, the Balkan region and European countries.
Within the framework of the exhibition, negotiations were also held with representatives of relevant companies from a number of foreign countries. The parties discussed issues of promoting Uzbek products, studying distribution channels, and establishing direct business contacts.
Uzbekistan's participation in “Wine Vision by Open Balkan” was an important step in promoting the country's export, gastronomic, and tourism potential on the international stage.
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