STOCKHOLM, March 30. /Dunyo IA/. Representatives of the Embassy of Uzbekistan held a working meeting with Tamer Khairy, CEO of the Swedish company “Your Brand Travel” (Xbrandify), reports Dunyo IA correspondent.

During the meeting, special attention was paid to the rich historical and cultural heritage of Uzbekistan, as well as the international appeal of cities such as Samarkand, Bukhara and Khiva.

Participants discussed prospects for developing branded tourism programs along the “Silk Road” route, including the integration of artificial intelligence on the “Xbrandify” platform.

Special emphasis was placed on promoting Uzbekistan within the Scandinavian tourism market, including the development of premium tourism and themed itineraries. The participants discussed opportunities for joint projects aimed at increasing the interest of foreign tourists and creating a unique product that combines cultural heritage with modern technology.

Following the meeting, the parties agreed to organize a working visit of “Your Brand Travel” representatives to Uzbekistan and to jointly develop the “AI Travel” pilot project, which will integrate modern digital tools into the promotion of the country’s tourism routes.