BERLIN, December 27. /Dunyo IA/.  In the lead-up to the Christmas season, major cities across Germany have showcased promotional videos highlighting Uzbekistan’s tourism potential, reports Dunyo IA correspondent.

As part of the program to develop tourism and increase visitor numbers to Uzbekistan, the Embassy of Uzbekistan, in collaboration with the Tourism Committee, produced a high-quality short promotional video reflecting the country’s rich tourist potential. The video was displayed on LED screens in Berlin and the capitals of key German federal states in cooperation with “HD Berlin brillant LED Boards GmbH”.

“HD Berlin brillant LED Boards GmbH” is a limited liability company operating in Germany, specializing in the placement and leasing of digital outdoor advertising and LED screens in Berlin. The company also provides services in advertising sales, media planning and ongoing technical maintenance of the screens.

It is noteworthy that a significant share of tourists visiting Uzbekistan from Europe comes from Germany. Thanks to the open foreign policy pursued by the President of Uzbekistan, global attention to the country is growing not only in the economic sphere but also in tourism. A clear indication of this trend is the increasing interest of leading European travel companies and tour operators in Uzbekistan, alongside the gradual expansion of cooperation with them.

The display of videos showcasing Uzbekistan’s tourist attractions, existing travel routes and opportunities in major German cities undoubtedly contributes to attracting more visitors and raising awareness of the country among international audiences.

Tourism industry experts note that these advertisements reach not only local residents but also numerous international visitors. Moreover, during this time of year, German travelers actively plan their trips for the following year.

Given the significant influx of visitors to Germany from around the world during the Christmas and New Year period, the video highlighting Uzbekistan’s tourism potential captures the attention of both German citizens and international guests, encouraging travel to the country. This promotional campaign is expected to further boost tourist arrivals to Uzbekistan in the coming year.