LODZ, July 27. /Dunyo IA/. With the assistance of the Embassy of Uzbekistan, official opening of the first European flagship store of the Uzbek classic menswear brand “IMIR”, produced by a light industry enterprise in the Namangan region, took place in the Polish city of Lodz, reports Dunyo IA correspondent.

Opening ceremony was attended by the leadership of the “Ptak Warsaw Expo” exhibition center, representatives of leading Polish importing companies, e-commerce platforms, heads of retail chains, as well as entrepreneurs who arrived from Uzbekistan.

During the event, guests familiarized themselves with the new collections of classic menswear presented under the “IMIR” brand, highly evaluating the product quality, modern design solutions, and advanced technologies utilized in the production process. The participants paid particular attention to the high consumer characteristics of the garments, their competitiveness, and full compliance with the requirements of the European market.

As part of the program, bilateral B2B meetings were also organized with the participation of leading Polish importers, distributors, and representatives of retail networks. The parties discussed prospects for expanding the supply of “IMIR” brand products to the markets of Poland and other European Union countries, issues of logistical cooperation development and the further expansion of sales geography.

Following the negotiations, an agreement was reached to open the second flagship store of the "IMIR" brand in Warsaw by the end of this year. The implementation of this project is expected to strengthen the position of the Uzbek manufacturer in the Polish and European markets, increase the export volume of textile products, expand the network of foreign partners, and enhance the international competitiveness of the domestic light industry products.

New retail facility commenced its operations in the largest shopping complex, “Ptak Fashion City”, located in the Łódź Voivodeship. This center is one of the leading wholesale clothing platforms in Central Europe, uniting thousands of manufacturers, distributors and buyers from various countries, and serving as an important international platform for the development of trade cooperation.