TASHKENT, August 25. /Dunyo IA/. Egyptian news agency “Sada al-Balad” published a review on the growing role of sport as an instrument of “soft power”, cultural diplomacy and international cooperation for Uzbekistan, reports Dunyo IA correspondent.

Publication notes that major sporting events enable countries not only to showcase the achievements of their athletes, but also to present their history, culture and national identity.

Particular attention is devoted to the World Nomad Games, which since 2014 have brought together traditional sports, cultural heritage and intercivilizational dialogue. Disciplines such as equestrian competitions, national wrestling and traditional games are viewed as part of the living cultural heritage.

Article also highlights the role of Central Asia as a historic crossroads of civilizations. The region’s rich cultural heritage, including that of Uzbekistan, can be leveraged to develop cultural and tourism ties.

“Sada al-Balad” also underscores the economic impact of such events: the arrival of athletes, professionals, media representatives and tourists contributes to the development of the services sector, the promotion of national culture and the creation of new opportunities for tourism and the creative industries.

Publication concludes that sport and culture can build sustainable ties between societies even amid political differences, becoming instruments of dialogue, mutual respect and international cooperation.