BEIJING, November 14. /Dunyo IA/. Uzbekistan’s national pavilion has officially been launched on JD.com, one of China’s largest e-commerce platforms, reports Dunyo IA correspondent.

The project aims to systematically promote Uzbek high value-added products in the Chinese market, expand the presence of national brands across online channels, and accelerate the integration of Uzbek entrepreneurs into cross-border digital trade.

The establishment of the pavilion provides Uzbek manufacturers and exporters with a "one-stop" solution for reaching Chinese consumers — from online storefronts and marketing support to logistics, payments, and after-sales services. The platform is expected to feature a wide range of products, including textiles and ready-made garments, leather goods and footwear, deeply processed food products (dried fruits, nuts, honey, natural beverages, spices), natural-ingredient cosmetics, household items, and handicrafts certified in accordance with Chinese market requirements.

"The launch of the national pavilion opens a direct channel for Uzbek companies to access one of the world’s most solvent online markets. Our goal is to increase the share of high value-added goods in exports and establish a stable presence of Uzbek brands in China", - Chinese partners of the project emphasized.

JD.com is one of China’s largest e-commerce platforms, equipped with its own advanced logistics network JD Logistics, and known for its high standards of quality control and after-sales service. The JD ecosystem encompasses a marketplace and direct sales, omnichannel (online + offline) solutions, cross-border trade, fintech and payment services, as well as digital marketing and live-commerce tools. For international brands, JD offers integrated solutions for warehousing, customs clearance, door-to-door delivery across China, and in-platform promotion — making it one of the key channels for entering the Chinese online consumer market.